UFC® Names Riyadh Season Title Partner for Epic UFC® 306 at Sphere in Las Vegas
Riyadh Season Noche UFC on
Riyadh Season Becomes First-Ever Title Partner of a UFC Event
Watch video as World’s Largest LED Screen, the Exosphere, Lights Up with Riyadh Season Noche UFC
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UFC will break new ground as the first sport to hold an event in the state-of-the-art Sphere in
Riyadh Season Noche UFC
continues a great tradition in combat sports of holding big fights around Mexican
Riyadh Season Noche UFC will utilize Sphere’s state-of-the-art audio and video capabilities to deliver a live experience never before witnessed in the history of sports. The venue’s next-generation technologies include the world’s highest resolution LED display that wraps up, over and around the audience, creating a fully immersive visual environment. The venue also features the world’s most advanced audio system, Sphere Immersive Sound, powered by HOLOPLOT, which delivers audio with unmatched clarity and precision to every guest.
“This will be one of the biggest sporting events of all time,” said UFC President and CEO
“I am happy to confirm Riyadh Season will be the sponsor for Noche UFC taking place on
“The first sporting event at Sphere is a significant milestone not only for the venue, but also for live sports overall,” said
BRANDED INTEGRATIONS AND ENTITLEMENTS
On fight night, Riyadh Season will have a fixed watermark displayed throughout the entire broadcast, from early prelims to the main card on Pay Per View. Riyadh Season integrations will also include high visibility placement inside the world-famous Octagon® and broadcast features throughout the main card, providing Riyadh Season with meaningful visibility before more than 700 million fans in 170 countries, as well as in an estimated 975 million households that receive UFC’s broadcasts around the world.
Beyond the Octagon and the global broadcast, UFC and Riyadh Season will collaborate on original content that will be distributed through UFC’s popular digital and social channels, which reach approximately 266 million users worldwide. Riyadh Season will also be featured on all event marketing materials, including event posters, promotional backdrops at pre- and post-fight press conferences, and more.
Details regarding tickets for Riyadh Season Noche UFC, as well as the bouts on the fight card, will be announced in coming weeks. Fans are advised to register their interest early via ufc.com/sphere to secure their tickets when available and to follow @UFC on social media for the latest updates on this event.
Riyadh Season, one of the world’s biggest entertainment and sports festivals, is held annually in the Saudi Arabian capital. Riyadh Season's fifth edition will kick off at the end of October, attracting visitors from around the world to
About UFC®
UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 266 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while broadcasting to over 900 million households across more than 170 countries. UFC’s athlete roster features the world’s best MMA athletes representing more than 80 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of
About Riyadh Season
About Sphere Entertainment
Sphere Entertainment Co. is a premier live entertainment and media company. The Company includes Sphere, a next-generation entertainment medium powered by cutting-edge technologies to redefine the future of entertainment. The first Sphere venue opened in
View source version on businesswire.com: https://www.businesswire.com/news/home/20240626469078/en/
Press Contacts:
UFC
Sphere
spherepr@thesphere.com
Source: UFC