Zeta Global Launches The Zeta Economic Index, An AI-Powered Barometer Of The US Economy
The Zeta Economic Index uses proprietary data and Generative AI to synthesize trillions of behavioral signals to produce a real-time snapshot of the state of the US economy
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The Zeta Economic Index uses proprietary data and Generative AI to synthesize trillions of behavioral signals to produce a real-time snapshot of the state of the US economy. (Graphic:
Since 2018, Zeta’s innovative Data Cloud has provided AI-driven intelligence to the world's leading enterprises, enabling them to understand drivers of consumer behavior and opportunities for growth and retention in a turbulent market. Building on this foundation of predictive analytics that shape decision-making, the ZEI provides a real-time snapshot of the macroeconomic landscape, enhancing the understanding of the key drivers of economic growth – consumer activity in the most sensitive vertical markets.
The ZEI utilizes technology, assets and tools that are unique to Zeta and valuable for their predictive power:
- An identity graph of more than 240 million adults in the US.
- An intelligence graph encompassing trillions of behavioral signals across digital, transactional and environmental elements.
- Generative AI agents to synthesize real-time intelligence into index scores across eight verticals, including automotive, dining, entertainment, financial services, healthcare, retail, technology and travel.
- Generative AI agents to create custom analyses of the ZEI.
“Consumers are key drivers of the US economy, and Zeta’s extensive proprietary consumer signals resulting from their engagements online and offline can provide a unique view into the health of the US economy,” said
The ZEI is comprised of two core indices and supported by sub-sections, articulating key consumer trends that serve as inputs into calculating US economic health and stability:
1. Economic Index Score
Definition: A combined, weighted score of key parameters that reflect the current health of the US economy as measured by consumers’ online and offline activities, powered by Zeta’s AI technology.
Relevance: The score represents the overall health of the US economy. A higher score indicates a positive uptick in economic activity in the US and a positive outlook.
2. Economic Stability Index
Definition: Predicted, blended quarterly stability score for the US population that indicates its ability to withstand economic downturns.
Relevance: The score represents the ability of people in the US to withstand fluctuations in the economy. A high and increasing score indicates a large and growing segment of people are well positioned to withstand negative fluctuations in the US economy.
In June, the US economy has demonstrated resilience and stability, despite ongoing global and domestic volatility. The economy’s resilience through disruptive forces, including higher inflation, commercial real estate woes and financial sector stress, as well as external geopolitical factors, is reflected in stable ZEI scores. June ZEI highlights include:
- The Economic Index Score increased month-over-month by 0.5% to 66.0 and is defined as Active.
- The Economic Stability Index increased by 0.3% to 66.1 over the previous quarter and is defined as Stable.
The Zeta Economic Index is based on Zeta's analysis of consumer behavior and is provided as a free service. It should not be considered investment advice or be relied upon to make investment decisions.
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