Shopsense AI Shoppable Lens Debuts at the 2024 MTV Video Music Awards ("VMAs")
Shopsense AI Lens will give fans the ability to “snap and shop” the looks they love from their favorite artists on music’s biggest night
The Shopsense AI Lens lets viewers shop their favorite TV shows and live events directly from their second screen. It creates seamless shopping experiences curated specifically for individual shows for broadcasters across linear, streaming and their owned and operated content properties. Shopsense’s proprietary, newly launched AI-powered Lens activates viewers to snap what their favorite artists are wearing and then shop the looks they love in an AI-curated digital store. The “VMA” shopping experience will take place within MTV’s retail ecosystem without interrupting the viewer’s experience. Using a second-screen device, such as a smartphone or tablet, viewers can take a photo of the fashion or product they love on their “first” screens, like a TV or laptop. With just a simple photo, the Lens instantly identifies exact product matches or suggests similar items, offering viewers an unprecedented, interactive shopping experience.
“MTV is home to some of the biggest moments in music and pop culture and has been at the forefront of innovation, pushing boundaries to connect in new and exciting ways,” said
Shopsense Lens’ AI model surpasses conventional matching algorithms. Shopsense has thousands of retailers on its platform with access to over 1 billion shoppable SKUs. It revolutionizes the retail landscape with actionable insights based on nuanced consumer behaviors and preferences. Shopsense AI identifies exact product matches or suggestions of similar items featured on the awards show from the 1,000+ retailers on the Shopsense platform. The Lens is integrated directly into the publisher’s Shopsense-powered retail storefront, enhancing user engagement and providing a direct link between content and commerce. It allows publishers to retain traffic on their platforms while offering an enriched, multi-screen experience to their audience.
“Content creators want to get closer to the point of purchase, and Shopsense AI has quickly become the new commerce engine for broadcasters. I can’t think of a better cultural moment for us to launch the new Shopsense AI Lens than at the “VMAs”, a powerhouse phenomenon of music and fashion that perfectly aligns with our vision of transforming the way viewers interact with content,” said
The Shopsense AI Lens launch marks a significant step in Shopsense’s ongoing partnership with
The Lens will roll out to all Shopsense partners in the near future. It is compatible with both a broadcaster’s linear and streaming TV content, making it instantly shoppable, including live programming, sports, daily talk shows, episodic, and serials.
About Shopsense
Shopsense AI unlocks new revenues for media companies like linear and streaming TV platforms by making their original content instantly shoppable within their own e-commerce sites and mobile apps. The patent-pending, enterprise SaaS solution allows consumers to easily find and purchase AI-curated collections of clothing, home goods, sports gear and other products inspired by what they see on their favorite shows, movies, sports events and livestream broadcasts. Offering a low-lift, no-SDK integration, the Shopsense platform allows publishers to quickly activate second-screen shopping experiences that keep their viewers within their own content and commerce ecosystem, driving revenue, engagement and loyalty. Visit Shopsense.ai to learn more.
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Source: Shopsense AI