Innovative toymaker to produce a range of preschool toys based on the acclaimed animated series BeddyByes

VANCOUVER, British Columbia--(BUSINESS WIRE)--Jan. 26, 2026-- Thunderbird Distribution and Thunderbird Brands, the distribution and consumer products arms of Thunderbird Entertainment Group Inc. (TSXV:TBRD, OTC – THBRF) (“Thunderbird” or the “Company”), are pleased to announce the appointment of Moose Toys as global master toy partner for Thunderbird acquisition BeddyByes, produced by JAM Media in Dublin, Ireland. Under the licensingagreement, Moose Toys will produce a multi-category preschool toy line including figures, plush, wood toys, playsets, vehicles, role play, musical toy instruments, and more. The popular animated series airs on CBeebies and other international platforms. BeddyByes will premiere on Disney+ and Disney Jr. in the U.S. this year.

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BeddyByes is an animated series that supports healthy sleeping habits for preschoolers. Each episode follows a familiar daily routine that is easy for young children to follow (playtime, mealtime, bathtime and bedtime) and a calming journey to sleep. BeddyByes features characters MeMo and BaBa, soothing music, and cozy visuals that dim as the story unfolds.

“We are looking forward to having Moose Toys, one of the leading toy innovators in the world, as a strategic partner for this one-of-a-kind series,” said Thunderbird President of Global Distribution & Consumer Products, Richard Goldsmith. “We believe that BeddyByes is uniquely positioned for licensing across multiple categories as it taps into an incredible opportunity to build a sleeptime brand for parents and young children. With a reputation for creating innovative and widely successful toys, Moose Toys will be a key partner in establishing BeddyByes as a beloved global brand.”

“We’re delighted to partner with Moose Toys to bring BeddyByes into the lives of preschoolers in new ways,” said John Rice, CEO of JAM Media. “Our vision for the series has always been to combine gentle storytelling and engaging characters with meaningful support for families around bedtime. Seeing MeMo, BaBa, and friends come to life as toys will help extend those comforting routines beyond the screen.”

The first range of products with Moose Toys are expected to launch in the United Kingdom in Fall 2026, with toys on retail shelves in the United States in Spring 2027, following the beginning of the series’ rollout in early 2026 on Disney+ and Disney Jr. Subsequent rollout to Moose’s global markets will follow as the series launches in additional countries.

“Moose is a category leader in licensed preschool toys. Our collaboration with Thunderbird and JAM Media on a new line of BeddyByes toys is going to make dreams come true for all fans – kids and their parents – of the animated series,” said Hollie Holmes, Vice President of Global Licensing, Moose Toys. “The one-of-a-kind toy line will lend an interactive assist to kids and their parents as they establish foundational daily routines and provide positive association and reinforcement along the way. In addition to traditional play pattern toys, many others are designed to work hand-in-hand with the series to help families build joyful, consistent daily routines.”

Thunderbird Distribution acquired global media (excluding the UK, Ireland, and Finland, and certain rights in Denmark and Sweden) and global consumer products rights to BeddyByes in 2024. The CG-animated preschool series is produced by Ireland’s JAM Media and is an original production for BBC Children’s and Education. BeddyByes made its debut on BBC iPlayer and CBeebies in May and June 2025, respectively. The series is also available on RTÉ Player (Ireland) and on Nordic pubcaster DR (Denmark), with plans for release on YLE (Finland) in early 2026. It will also air on SVT (Sweden) in Fall 2026.

BeddyByes will be represented at the following events: Spielwarenmesse, taking place from January 27 to January 31, 2026, in Nuremberg, Germany; North American International Toy Fair, taking place from February 14–17, 2026, in New York City; Licensing Expo 2026, taking place from May 19–21, 2026, in Las Vegas, Nevada; and Brand Licensing Europe (BLE) 2026, taking place October 6-8, 2026, in London, UK.

About Thunderbird Entertainment Group
Thunderbird Entertainment Group is a global award-winning, full-service production, distribution and rights management company, headquartered in Vancouver, with a team in Los Angeles. Thunderbird creates award-winning scripted, unscripted, and animated programming for the world’s leading digital platforms, as well as Canadian and international broadcasters. The Company develops, produces, and distributes animated, factual, and scripted content through its various content arms, including Thunderbird Kids and Family (Atomic Cartoons), Thunderbird Unscripted (Great Pacific Media) and Thunderbird Scripted. Productions under the Thunderbird umbrella include Mermicorno: Starfall, Super Team Canada, Molly of Denali, Kim’s Convenience, Highway Thru Hell, Boot Camp and Sidelined: The QB and Me. Thunderbird Distribution and Thunderbird Brands manage global media and consumer products rights, respectively, for the Company and select third parties. Thunderbird is on Facebook, X, and Instagram at @tbirdent. For more information, visit: www.thunderbird.tv.

About JAM Media
JAM Media (www.jammedia.com), with operations in both Ireland and the United Kingdom, is one of the leading creators and producers of multi-award winning animated and live-action content for the children’s and preschool audience. JAM prides itself on delivering high quality, innovative, story-driven brands across multiple platforms based around engaging characters with humour at its heart. The company was founded in 2002 by animator friends John Rice, Alan Shannon and Mark Cumberton.

About Moose Toys
Moose Toys exists to make kids super happy. For this revolutionary brand happiness lies at the heart of everything we do. With trailblazing toy design, development and manufacturing, no wonder our toys consistently scoop the most longed-for awards. Sprinkling some Moose magic across categories including action figures, collectibles, craft, dolls, games, plush, preschool, vehicles and youth electronics, we’ve earned our stripes as one of the most creative companies in the industry. As an energetic bunch, we’re always on the move, developing groundbreaking content, entertainment and worldwide licensing deals to boot.

This family-run business is proudly built on unshakeable ethical foundations. Our passion for making kids super happy stretches far beyond our WOW-worthy toys. The Moose Happy Kids Foundation creates moments of happiness and laughter for the children around the world who need it most.

We’ve had a BIG impact on little people, making 3.5 million kids smile so far… and counting. Australia might be our Moose family home, but with a strong team of 750 dotted across the world, we’re committed to sharing our signature super happy revolution far and wide!

Neither the TSX-V nor its Regulation Services Provider (as that term is defined in the policies of the TSX-V) accepts responsibility for the adequacy or accuracy of this release, which has been prepared by management.

Cautionary Statement Regarding Forward-Looking Information

This news release contains “forward-looking information” within the meaning of applicable securities laws in Canada. Forward-looking information may relate to Thunderbird’s future business, financial outlook and anticipated events or results and may include information regarding its financial position, business strategy, growth strategies, addressable markets, market share, budgets, operations, financial results, taxes, operating environment, business plans and objectives. Particularly, information regarding Thunderbird’s expectations of future results, performance, growth, achievements, prospects or opportunities or the markets in which they operate is forward-looking information. In some cases, forward-looking information can be identified by the use of forward-looking terminology such as “plans”, “targets”, “expects” or “does not expect”, “is expected”, “budget”, “estimates”, “outlook”, “financial outlook”, “forecasts”, “projection”, “prospects”, “strategy”, “intends”, “anticipates”, “does not anticipate”, “believes”, or variations of such words and phrases or statements that certain actions, events or results “may”, “could”, “would”, “might”, “will”, “will be taken”, “occur” or “be achieved”. In addition, any statements that refer to expectations, intentions, projections or other characterizations of future events or circumstances contain forward-looking information. Statements containing forward-looking information are not historical facts but instead represent management’s expectations, estimates and projections regarding possible future events or circumstances, and are therefore subject to a variety of risks and uncertainties that could cause actual results to differ materially from the future results expressed or implied by the forward-looking statements. Forward-looking information may include, among other things, the production, launch and/or sale of any and/or all BeddyByes products in any and/or all product categories (including the timing, uniqueness, and number of products and product categories), that the BeddyBye series will continue to be broadcasted on, or will broadcasted on, any particular services channel and/or platform (or at any specific time), that the BeddyByes series and/or related products will promote healthy sleep or other habits, that the BeddyByes series and brand will be beloved by consumers or achieve any specific successes, that Moose Toys will continue to be a category leader in preschool toys, that the BeddyByes will be represented at any particular anticipated event. Although Thunderbird believes that the expectations reflected in such forward-looking information and statements are reasonable, such information and statements involve risks and uncertainties, and undue reliance should not be placed on such information and statements. Material factors or assumptions that were applied in formulating the forward-looking information contained and many of these assumptions are based on factors and events that are not within the control of Thunderbird, and there is no assurance that they will prove correct. Forward-looking statements also involve significant known and unknown risks and uncertainties. Many factors could cause actual results, performance or achievement to be materially different from any future forward-looking statements. Factors that may cause such differences include, but are not limited to, changes to general economic, market and business conditions; Thunderbird’s or Moose Toys future financial and operating performance. Consequently, there can be no assurance that the actual results or developments anticipated by Thunderbird will be realized or, even if substantially realized, that they will have the expected consequences for, or effects on Thunderbird, its respective shareholders, or the future results and performance of Thunderbird. For additional information with respect to these and other factors and assumptions underlying the forward looking statements made in this news release, see Thunderbird’s financial statements for the quarter ended September 30, 2025 and related MD&A and the Information Circular, each available on SEDAR+ ( www.sedarplus.ca ) under Thunderbird’s issuer profile. Readers, therefore, should not place undue reliance on any such forward-looking statements. The forward-looking information and statements in this news release are based on beliefs and opinions of Thunderbird at the time the statements are made, and there should be no expectation that these forward looking statements will be updated or supplemented as a result of new information, estimates or opinions, future events or results or otherwise, and Thunderbird disavows and disclaims any obligation to do so except as required by applicable law. Nothing contained herein shall be deemed to be a forecast, projection or estimate of the future financial performance of Thunderbird.

View source version on businesswire.com: https://www.businesswire.com/news/home/20260126369282/en/

Media Contacts:

Thunderbird Entertainment
Julia Smith, Finch Media
Email: julia@finchmedia.net

Moose Toys
Dana Moncrief
Email: dana.moncrief@moosetoys.com

Source: Thunderbird Entertainment Group Inc.