IAS EXPANDS GLOBAL MEASUREMENT OF AMAZON PROPERTIES
Advertisers Now Have Access to Expanded Post-Bid Measurement for Campaigns Across Amazon Audiences and Twitch Inventory
"IAS and Amazon Ads share the value of customer obsession, and our global collaboration demonstrates how our companies continue to maximize return on investment for advertisers and are committed to providing independent measurement," said
IAS now provides Amazon DSP media buyers with:
- Brand safety and suitability, viewability, and IVT measurement on custom audiences and Twitch.
- Cross-device measurement for web and in-app across CTV, mobile, desktop, and tablet.
IAS's Brand Safety & Suitability, Viewability, and Invalid Traffic measurement expansion with Amazon Ads will be available in IAS Signal, designed to provide advertisers with greater access to campaign data and a unified view of their global campaigns.
In Q3 2023, IAS enhanced its integration with Amazon Ads to include Context Control pre-bid segments. In addition to IAS's standard pre-bid segments within Amazon DSP, customers can easily have controls to decide where their ads appear and easily reach contextually relevant content.
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