IAS ANNOUNCES INDUSTRY-FIRST DEEPFAKE MEASUREMENT CAPABILITIES
Innovation Builds Upon IAS's AI-Driven Misinformation Reporting To Safeguard Brands Ahead of
"Marketers are looking to leverage new technologies to detect and mitigate the harmful effects of deepfakes and misinformation, and we're excited to offer this latest innovation ahead of the
Deepfake signals, combined with IAS's misinformation categorization capability as part of IAS's industry-leading brand safety products, use AI-driven Multimedia Technology with frame-by-frame analysis to provide the most reliable and accurate data in the industry. IAS's latest innovation aims to detect visual manipulations, including faceswaps in videos and images synthesized by Generative AI technologies, and to protect the authenticity of content aligned to the GARM framework.
"IAS Multimedia Technology safeguards and scales brands across channels, with up to 74% greater accuracy. We are dedicated to benchmarking our deepfake detection technology against cutting-edge open source frameworks and models along with rigorous testing within our own classification framework," said
The deepfake technology is currently in Beta and available now for select US advertisers. To learn more about IAS's misinformation measurement efforts, please visit: https://integralads.com/misinformation/.
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