IAS ANNOUNCES PARTNERSHIP WITH PINTEREST TO PROVIDE AI-DRIVEN BRAND SAFETY MEASUREMENT
New Total Media Quality for
"Marketers are looking for brand safe destinations to reach highly engaged audiences across demographics as they look to safeguard and scale their brands," said
IAS is launching new features and functionality for advertisers across
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Trusted Campaign Insights: Consistent with the
Global Alliance for Responsible Media (GARM) standards for Brand Safety, the new offering provides advertisers with third-party campaign insights backed by trusted and transparent industry metrics to help brands safeguard and scale acrossPinterest . -
Frame-by-Frame Analysis: Total Media Quality (TMQ) for
Pinterest is powered by IAS's AI-driven Multimedia Technology, and enables advertisers to accurately classify pins at scale through frame-by-frame analysis, combining image, audio, and text signals to better protect and grow their brands onPinterest . -
Campaign Level Measurement: Advertisers and agencies running campaigns on
Pinterest will gain access to daily reporting inclusive of brand safety pass rates, viewability rate, time-in-view, and more to ensure ads are driving engagement and reaching real users in brand-safe environments. -
Global Coverage: Brand Safety Measurement for
Pinterest will be available to 39 countries, across 40 languages.
"In partnership with IAS, we are excited to offer brand safety to our customers and give them greater confidence in their advertising strategies through best-in-class technology," said
As part of Total Media Quality (TMQ) for
IAS's Brand Safety, Viewability, and Invalid Traffic Measurement is now available for
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