“Let’s-a-go!” KRAFT Mac & Cheese and Nintendo Fuel Fans with New Super Mario™ Power-Up Shapes
New collaboration celebrates over 30 years of KRAFT’s beloved shapes line-up
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Both KRAFT Mac & Cheese and Super Mario have been with fans through every stage of their lives. Whether it’s enjoying a cheesy bowl of noodles or tackling the levels of a video game, both brands connect friends and families, providing comforting and fun experiences that leave lasting memories. The new collaboration allows people to power up like their favorite characters in a deliciously fun experience all generations can enjoy.
“In today’s fast-paced world, it has become increasingly difficult for families to find time to enjoy meals together,” says
The KRAFT Mac & Cheese shapes line-up has been a fan-favorite since it began. Its history includes over 300 different shapes across the line-up and more than 30 patents. Offerings are created in partnership with beloved movies, TV shows, video games, and more, transforming iconic characters and items into cheesy and delicious noodles.
KRAFT Mac & Cheese Super Mario Power-Up Shapes are now rolling out in major retailers nationwide in both the classic blue box and
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MEDIA
ALISON BROD MARKETING COMMUNICATIONS
Kraftheinz@abmc-us.com
alexandra.lieberman@kraftheinz.com
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