Contend and Postmedia Studios Announce Strategic New Partnership, Formation of Postmedia Studios to Transform the Canadian Media Landscape
Significant Pipeline of Canadian Led Storytelling in Development; Innovative New Products for Advertisers; Postmedia Unlocks Archives to New Content Creators; Implementing New Technologies to
As part of this partnership, all intellectual property will be created, owned, and produced by Canadians, focusing on amplifying Canadian stories through the nation's largest media network. This initiative aims to enhance the cultural landscape of
"Our partnership with Contend represents a significant leap forward in our commitment to nurturing Canadian talent and stories," said
An exciting slate of original programming from Canadian creators and storytellers is currently in development. This includes film, television, and short-form formats that delve into compelling real-life stories and memorable historical events that have shaped the nation. These productions will highlight diverse Canadian experiences and perspectives, contributing significantly to the cultural and economic vitality of the Canadian media industry.
Projects in development include documentaries exploring Canada’s rich history, true crime series investigating infamous cases and unsolved mysteries, and sports series celebrating Canada’s sports heritage and athletes, and more.
Postmedia will leverage its extensive content archives to license and co-produce new content, creating opportunities for content creators. The partnership will also harness new digital technologies to produce news and other content in more sustainable, cost-effective and innovative ways.
In addition, Contend and Postmedia Next will create innovative opportunities for advertisers with a new wave of ad products targeted at specific content. Emerging and untapped content verticals along with original advertiser-sponsored IP formats will be targeted to create stand-alone content ecosystems for brands.
About Contend
Contend is a leading content creation company that specializes in creating, producing, and distributing content platforms with a strategic purpose. Led by entrepreneur and creative leader
About
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marie@contendco.com
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