SPECTRUM REACH GIVES SMALL LOCAL BUSINESS ADVERTISERS ACCESS TO BROADER INVENTORY, GREATER SCALE THROUGH NEW COLLABORATION WITH AMAZON ADS
Spectrum Reach Becomes a Local Reseller for Amazon Ads; Now Small and Medium-Sized Businesses Can Reach Virtually Every Household in Region
Spectrum Reach is a leading streaming solution in its footprint in terms of its audience engagement, reaching nearly 90 percent of viewers watching.² This is in addition to Spectrum Reach already being the leading streaming and traditional TV advertising solution in the local areas it serves.3
"Our work with Amazon Ads means local SMB advertisers can now access a modern solution to simplify media fragmentation and reach almost every household in their service areas, including both Spectrum customers and non-subscribers," said
Spectrum Reach provides custom advertising solutions for local, regional and national clients, using its privacy focused first-party data to help advertisers reach relevant audiences on any platform. Its advertising inventory offers access to more than 450 streaming and traditional networks and publishers, enabling advertisers to effectively place ads on TV, streaming, online video, display, search and social media platforms.
More information about Spectrum Reach advertising solutions is available at www.spectrumreach.com
¹Based on earnings results of paid TV video providers with linear programming.
²Comscore CTVi,
3
Nielsen NLTV, Footprint Metered Markets, Live + Same Day, Q1 2024 (
About Spectrum Reach
Spectrum Reach®, the advertising sales business of
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