EDWARD SMOLYANSKY PROVIDES CRITICAL CAMPAIGN UPDATE- URGES WITHHOLD ON DORRI McWHORTER, JASON SCHER, and CEO JULIE SMOLYANSKY
Voting FOR the Shareholder Nominees, George Sent and
THE PATH FORWARD
If elected, we will take action immediately to:
-
Reconstitute a functional, independent Board;
-
Empower the Strategic Review Committee to initiate a credible sale process;
-
Enforce strict compensation discipline;
- Restore transparency and shareholder trust.
Please vote:
- FOR both Shareholders Nominees on the GREEN card (referred to as the "Dissident Nominees" on the WHITE card)
- FOR Proposal 6
- WITHHOLD on Julie Smolyansky,
Dorri McWhorter , andJason Scher
A vote for the Shareholder Nominees is a vote for:
- A credible and immediate strategic review and transparent sale process;
- Enforce anti-nepotism;
- Real corporate governance
- Real oversight of executive compensation
Dear Fellow Lifeway Shareholder,
We are approaching the decisive vote that will determine whether
For over three years, Lifeway co-founder Ludmila and I—your fellow largest shareholders—have fought to correct Lifeway's broken governance structure. We have spent vast sums of our own capital because we refused to sit idly by and let value be destroyed in front of our eyes. We fought because shareholders lost a real opportunity to realize premium value when the incumbent Board mishandled Danone's acquisition interest and engaged in a series of actions that placed self-preservation above fiduciary duty.
This vote decides whether Lifeway remains under entrenched leadership—or whether shareholders finally unlock the Company's true potential.
Below are five core reasons shareholders must vote FOR the Dissident Nominees on the WHITE card (or the Shareholder Nominees on the GREEN card), FOR Proposal 6, and WITHHOLD votes from the failed incumbents responsible for the current crisis.
FIVE REASONS SHAREHOLDERS MUST VOTE FOR CHANGE
1. A Sale Under an Independent, Credible Board Is the Fastest Path to Value
Danone presented unsolicited offers of
2. Lifeway's Executive Compensation Practices Are Excessive and Misaligned
The Board approved:
- An issuance of 283,337 shares to the CEO and a
$2 million retention bonus atop equity grants valued at more than$6.5 million ; a total package with over$8 million in outsized compensation. - Compensation and influence for the CEO's spouse despite no formal governance structure.
These decisions reflect a Board that failed its most basic fiduciary responsibilities.
3. Independent Directors Failed to Uphold Their Duties
The legacy "independent" directors:
- Approved unjustified compensation packages;
- Failed to supervise management during Danone's due diligence;
- Extended a poison pill unnecessarily;
- Delayed the annual meeting without justification;
- Allowed the CEO and her spouse to dominate governance.
4. Fundamentals are consistently dislocated from the share price
"Record revenues" mean little when: Operating income stagnates, EBITDA margins decline, and earnings announcements repeatedly produce negative stock reactions.
Investors understand the truth: Lifeway's leadership—not the business itself—is the problem.
5. The Newly Installed Directors Lack Relevant Experience
Recent appointments were reactive and made under pressure. Several new directors lack public-company experience, relevant industry background, or the independence required to challenge entrenched leadership. This is not real governance reform—only the illusion of it.
Voting for the Shareholder Nominees Is the
A vote for the Shareholder Nominees is a vote for:
- A credible and immediate strategic review and transparent sale process.
- Enforce anti-nepotism.
- Real corporate governance.
- Real oversight of executive compensation.
Please vote:
- FOR both Shareholder Nominees on the GREEN card (referred to as the "Dissident Nominees" on the WHITE card)
- FOR Proposal 6
- WITHHOLD on Julie Smolyansky,
Dorri McWhorter , andJason Scher
Thank you for your support and commitment to restoring Lifeway's value.
Key Shareholder, Shareholder Nominee for the Board of Directors
For More Information visit my Linkedin profile www.linkedin.com/in/edward-smolyansky-a2293627a
Important Information
This communication is not a request for a proxy to vote on any matter. Any written solicitation of a proxy by
Participants in the Solicitation
Media Contact: Edward Smolyansky. esmolyansky79@icloud.com
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