Glaukos Partners with NBA Champion Stephen Curry to Launch “Could it be KC?” Campaign to Raise Awareness of Keratoconus
New Campaign Aims to Raise Awareness, Educate Patients and Families, and Promote Earlier Detection and Diagnosis
Curry to Share His Personal Journey Living with Keratoconus to Empower Individuals to Prioritize Proactive
Could it be KC? Campaign and Curry Partnership Underscore
In partnership with four-time NBA champion, two-time NBA Most Valuable Player, and Olympic gold medalist
As part of the campaign, Curry will share his personal experience living with KC to help elevate awareness and bring greater visibility to the disease. His advocacy will focus on educating audiences of all ages about KC, destigmatizing vision issues, and encouraging individuals, parents, and caregivers to establish proactive eye care routines.
“For a long time, I got used to just getting by, squinting and brushing off headaches, without realizing anything was wrong with my eyes,” said Curry. “When I was diagnosed with keratoconus, it was scary, but I knew I couldn’t ignore it and asked for help. Vision is one of the biggest privileges we have, and I don’t want anyone to lose sight of what matters. My hope is that this campaign helps other individuals and families feel seen and encourages them to prioritize their eye health.”
“We are proud to partner with Stephen, whose personal experience living with KC and wide-reaching platform uniquely position him to help bring greater awareness and understanding to this disease,” said
To celebrate the launch of this campaign, Curry will join local students in
Could it be KC? aims to address a critical gap in public awareness of KC and the importance of proactive eye care, particularly among children and young people who can be more vulnerable to rapid disease progression. By emphasizing early education, identification, and timely evaluation, the campaign aims to help reduce delays in diagnosis and empower families to take a more proactive approach to eye health. The campaign also prioritizes reaching diverse and underserved communities, where barriers to eye care can contribute to delayed diagnosis and treatment.
The campaign builds on Glaukos’ broader commitment to advancing the KC care continuum through greater disease awareness, earlier identification, improved access to diagnosis, and innovative treatment options. Could it be KC? will provide ongoing educational resources to help families identify key risk factors, such as a family history of the disease, and recognize potential warning signs. By empowering communities with these tools, the campaign aims to build a strong foundation for lifelong eye health and encourage families to establish regular eye care routines and seek guidance from their eye care professionals when concerns arise.
To learn more about keratoconus, hear Stephen Curry’s personal story, and access educational resources to help recognize potential signs of KC, visit CoulditbeKC.com.
About Glaukos
Glaukos (www.glaukos.com) is an ophthalmic pharmaceutical and medical technology company focused on developing and commercializing novel therapies for the treatment of glaucoma, corneal disorders, and retinal diseases. Glaukos first developed Micro-Invasive Glaucoma Surgery (MIGS) as an alternative to the traditional glaucoma treatment paradigm, launching its first MIGS device commercially in 2012. In 2024, Glaukos commenced commercial launch activities for iDose® TR, a first-of-its-kind, long-duration, intracameral procedural pharmaceutical designed to deliver 24/7 glaucoma drug therapy inside the eye for extended periods of time. Glaukos also markets the only FDA-approved corneal cross-linking therapy utilizing a proprietary bio-activated pharmaceutical for the treatment of keratoconus, a rare corneal disorder. Glaukos continues to successfully develop and advance a robust pipeline of novel, dropless platform technologies designed to meaningfully advance the standard of care and improve outcomes for patients suffering from chronic eye diseases.
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Media Contact – Glaukos:
Chloe Detrick
Weber Shandwick
Chloe.Detrick@omc.com
(301) 707-0800
Media Contact – Stephen Curry:
Tom Dietz
tom@midnight-dawn.com
Investor Contact:
Chris Lewis
Vice President, Investor Relations & Corporate Affairs
clewis@glaukos.com
Source: Glaukos Corporation
