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About the company

Baozun Inc is a holding company mainly engaged in the provision of brand e-commerce solutions. The Company focus on providing integrated brand-e-commerce solutions to their brand partners, including information technology (IT) solutions, online store operation, digital marketing, customer services, as well as warehousing and fulfillment. The Company operates under three business models: distribution model, service fee model and consignment mode, according to different needs of their brand partners. The Company provides omni-channel solutions across official brand stores, online marketplaces, such as Tmall, JD.com and Pinduoduo, and social media channels, such as WeChat Mini Programs and RED (Xiaohongshu), as well as emerging live streaming and short video platforms, such as Douyin and Kuaishou.

  • Revenue in USD (TTM)1.27bn
  • Net income in USD-38.59m
  • Incorporated2013
  • Employees7.79k
  • Location
    Baozun IncBuilding No. HNo. 1188 Wanrong Road, Zhabei DistrictSHANGHAI 200436ChinaCHN
  • Phone+86 2 160809991
  • Websitehttps://www.baozun.com/
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Peer analysis

Key Information
CompanyRevenue (TTM)Net income (TTM)Market capEmployeesPrice/earnings (TTM)Price/book value (MRQ)Price/cash flow (TTM)Price/sales (TTM)EPS (excl. extraordinary items, TTM)EPS (incl. extraordinary items, TTM)Revenue per share (TTM)Book value per share (MRQ)Asset turnover (TTM)Inventory turnover (TTM)Receivables turnover (TTM)Revenues per employee (TTM)Return on avg assets (TTM)Return on avg assets (5 yr avg)Return on investment (TTM)Return on investment (5 yr avg)Gross margin (TTM)Gross margin
(5 yr avg)
Net profit margin (TTM)Net Profit margin
(5 yr avg)
Quick ratio (MRQ)Interest coverage (TTM)Total debt to capital (MRQ)Payout ratio
(5 yr avg)
Revenue
(YOY change %)
Revenue
(5 yr growth rate)
Net income
(YOY change %)
Net income
(5 yr growth rate)
Capital expenditure
(5 yr growth rate)
Dividend
(5 yr growth rate)
Mondee Holdings Inc232.97m-92.40m127.63m1.23k------0.5478-1.17-1.172.960.05060.628--1.98190,026.10-21.10---36.84-------33.59-----0.66290.9763--40.03--19.80------
Rego Payment Architectures Inc0.00-12.62m136.15m4.00---------0.093-0.0930.00-0.23940.00----0.00-128.46-500.28-----------160,161.30---8.85-----100.00---6.95--40.22--
OPTIMIZERx Corp83.20m-17.91m144.38m116.00--1.19--1.74-1.00-1.004.706.610.5656--3.89717,262.30-12.18-6.84-13.09-7.5261.9659.67-21.53-12.91---3.990.2273--14.5327.52-53.57--57.12--
WM Technology Inc179.43m-6.69m146.06m440.00--5.9718.850.8141-0.0717-0.07171.880.16051.01--16.33407,786.40-5.94---19.42--94.24---5.901.20----0.00---12.78--91.47------
eGain Corp92.80m7.78m148.83m539.0021.192.6018.221.600.24640.24642.952.010.7195--2.93172,176.306.033.8211.827.9770.2772.388.384.98----0.000.00-5.316.66268.9013.29-13.03--
Cango Inc - ADR84.16m3.29m151.25m632.0073.360.3132--1.800.0220.0220.75655.140.1164--1.79133,166.200.45475.850.57418.1120.6132.463.9123.62----0.0004108.59-14.069.2996.59---34.13--
Baozun Inc (ADR)1.27bn-38.59m160.26m7.79k--0.2819--0.1259-0.6451-0.645121.119.510.88752.204.89162,633.70-2.19-0.734-4.51-1.2773.6467.14-2.47-0.81171.72--0.2123--4.9010.3257.38--1.98--
FiscalNote Holdings Inc129.63m-27.38m165.98m660.00--1.55--1.28-0.2523-0.25230.96220.7680.337--9.10196,412.10-7.12---8.60--83.96---21.12-----2.030.5771--16.60--53.45------
SoundThinking Inc102.39m-1.89m168.86m312.00--2.2320.341.65-0.1508-0.15088.065.920.7982--3.23328,179.50-1.470.5445-2.561.0358.7257.71-1.850.7096----0.08470.0014.4621.68-142.57---8.35--
AMJ Global Technology0.001.54m176.86m--109.89------0.01550.01550.00-0.00110.00------31,051.01-1,331.12------------------------5.41------
Nerdy Inc200.09m-34.48m178.05m500.00--3.37--0.8898-0.332-0.3321.900.2971.70--32.23400,182.00-47.79---90.05--69.2068.31-28.13-30.29----0.00--18.8921.84-13.49--3.35--
1Stdibs.Com Inc85.88m-13.99m178.62m237.00--1.50--2.08-0.3546-0.35462.173.010.5009--117.09362,371.30-8.16---9.69--72.24---16.29------0.00---12.56---0.7144------
Agora Inc (ADR)138.29m-43.83m179.83m790.00--0.3063--1.30-0.4597-0.45971.466.430.2022--3.85175,046.80-6.52-9.75-7.05-10.5962.5863.35-32.24-43.37----0.0363---11.9126.5227.55--38.96--
Cardlytics Inc305.42m-153.33m182.91m457.00--0.8632--0.5989-3.84-3.847.204.250.5231--3.05703,723.50-26.26-27.01-34.26-37.8253.5648.11-50.20-62.97---20.550.5034--3.5715.4671.05--11.04--
PLAYSTUDIOS Inc303.39m-19.24m185.75m697.00--0.70436.850.6122-0.1464-0.14642.202.120.8937--9.04435,276.90-5.67---6.36--74.8269.48-6.34-0.0013----0.00--7.099.72-9.05--5.87--
Data as of Sep 20 2024. Currency figures normalised to Baozun Inc's reporting currency: US Dollar USD

Institutional shareholders

16.97%Per cent of shares held by top holders
HolderShares% Held
TIAA-CREF Investment Management LLCas of 30 Jun 20241.57m2.77%
Schroder Investment Management (Singapore) Ltd.as of 31 Mar 20241.55m2.74%
Morgan Stanley & Co. LLCas of 31 Mar 20241.35m2.39%
Acadian Asset Management LLCas of 30 Jun 20241.00m1.77%
Teachers Advisors LLCas of 30 Jun 2024921.07k1.63%
Two Sigma Advisers LPas of 31 Mar 2024834.22k1.47%
Two Sigma Investments LPas of 31 Mar 2024789.55k1.39%
Dimensional Fund Advisors LPas of 30 Jun 2024578.09k1.02%
Healthcare of Ontario Pension Planas of 31 Mar 2024564.90k1.00%
Connor, Clark & Lunn Investment Management Ltd.as of 30 Jun 2024448.25k0.79%
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Data from 31 Mar 2024 - 30 Jun 2024Source: FactSet Research Systems Inc.
Data Provided by LSEG
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